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Lindt

Project type

Digital Campaign

Date

2024

Location

South Africa

I was tasked with creating a digital campaign to launch Lindt’s new Salted Caramel flavor, with the message 'Discover the Bliss of Balance.' By highlighting the perfect harmony between salty and sweet, we engaged Lindt’s loyal social following with an aspirational tone, encouraging them to find bliss in every moment—made even better with Lindt Salted Caramel.