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Yassir

Location

South Africa

Date

2023

Role

Lead Art Director

I collaborated with a full-scale strategy team to create a digital campaign aimed at driving app downloads and generating high-quality leads that would convert into monthly app orders. The challenge was a limited client budget and no existing content.

Our platform, At the Speed of Mzansi, aligned with the fast-paced Mzansi lifestyle, reflecting the brand’s deep understanding of the city’s residents and their need for quick grocery solutions during those inconvenient moments.

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