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Yassir
Location
South Africa
Date
2023
Role
Lead Art Director
I collaborated with a full-scale strategy team to create a digital campaign aimed at driving app downloads and generating high-quality leads that would convert into monthly app orders. The challenge was a limited client budget and no existing content.
Our platform, At the Speed of Mzansi, aligned with the fast-paced Mzansi lifestyle, reflecting the brand’s deep understanding of the city’s residents and their need for quick grocery solutions during those inconvenient moments.




















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